DON TRAXLER

RevSpark Media since 2014. It started with one contract off a Craigslist post and it is now performance marketing for healthcare practices, compounding pharmacies, and multi location franchise systems. I still run sales, strategy, and the partnerships that matter. I failed at a software company in Boulder first, which is where I learned most of this.

I am not an engineer. I ship production code anyway. Reporting platforms, onboarding systems, agents that run pieces of my own operation while I am asleep. ConversionSignal came out of that work. So did Riley.

Riley is the one people misread. Most AI agents are a script with a voice bolted on. Riley starts somewhere else. We take how a business actually sounds, what its best people actually know, and how they actually handle someone on the phone, and we build an identity out of that first. The agent comes after. That is the whole difference, and it is why the same approach carries from one network to the next instead of being rebuilt every time.

I would rather build the tool than buy a worse one.

The most useful thing I have is usually not an answer. It is knowing who should be talking to who. Most of what I have built started as an introduction that did not have to happen.

Early meetings, coaching calls, the work nobody posts about. This is not separate from the business. It is the reason the business holds.